Saunter into the restaurant at noon and it poses as a casual modern diner where mall-goers and office workers huddle over a spread of burgers and chicken wings in an atmosphere orchestrated by 1980s and 90s hip-hop music. Like the many Black Tap outlets dotting across the world including The Venetian Resort Las Vegas the Downtown Disney District at Disneyland Resort in Anaheim, California and Singapore’s Marina Bay Sands, the Malaysian stronghold has a unique DNA on its own. The urban concept restaurant offers a casual vibe reminiscent of a classic American luncheonette (Photo: Low Yen Yeing/The Edge Malaysia) Toppings made for the social media era such as cotton candy, swirled rainbow lollipops, M&M’s affixed to sides of shakes and cakes stacked tall like edible Jenga are enjoying their digital moment and racking up a great following. Responsible for a menu breakthrough was a diligent crew who experimented with whimsical adornments, add-ons and unusual flavours for their milkshakes. But more seductive than the food itself were the opportunities of innovation and expansion. “These days, I take pleasure in a well assembled, All American burger and an out-of-this-world CrazyShake,” says the proud owner of award-winning Black Tap Craft Burgers and Beer, which just opened its Malaysian outpost at Sunway Resort Hotel Kuala Lumpur last week.Īn urban concept restaurant that offers a casual vibe reminiscent of a classic American luncheonette, Black Tap traces its origins to a 15-seat burger shop in March 2015 on Broome Street in the SoHo neighbourhood of Manhattan. When you are behind some of the most praised nightlife joints in New York city, what comes next? “It had to be food because I have a great passion for it,” says Christopher Barish, who once served as a key player in the development and launch of America's most notable nightclubs and restaurants, including Moomba, Gordon Ramsay Pub and Grill, as well as Gordon Ramsay Steak.
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